Alvarez

At Alvarez, we craft instruments with your creativity in mind. We acutely understand that the relationship you have with your instrument directly affects how much you want to play, how you can better develop as a musician, and how the guitar you play impacts how much you play and ignites your creativity.

Making music is one of the most fulfilling gifts in life—but it can also be one of the most frustrating and demanding. Having an instrument that you bond with inspires you. This is the foundation of our approach in creating our instruments.

We also understand we must design for a lifetime. Guitars are not consumable products; they can be kept for decades, being passed on from generation to generation. The way we build guitars must match this tradition. From the choices of woods and components to the accuracy of wood joints and seasoning, every step of our careful approach impacts how our guitars are played, kept, and treasured. This is what drives us, and this directs our design decisions and commitment to thoughtful craftsmanship.