Welcome to Music Factory Direct 

Shop All Instruments

Why Choose Music Factory Direct?

Shopping for instruments can feel confusing with so many options, prices and features; it’s easy to make the wrong choice. That’s where our music store steps in. Here’s why musicians rely on our music store in Melbourne.

Guidance from Real Musicians

When you shop with us, you’re not just dealing with salespeople — you’re talking to experts who understand your challenges. Whether you’re a parent choosing a starter keyboard for your child or a guitarist deciding between acoustic or electric, our online music store team provides advice tailored to your needs, not a one-size-fits-all answer. Learn more about our setup guide.

Only Quality, Trusted Brands

No one wants to invest in an instrument that sounds flat or wears out quickly. We understand that, which is why we carefully select brands with proven craftsmanship and reliable performance. From keyboards to guitars and cymbals, you’ll find products that stand the test of time and help you sound your best at our online music store.

Flexible Payment Options

Music should be accessible to everyone. That’s why our online music store makes it easy to enjoy your instrument today and spread the cost over time. Pay in four simple instalments with no hidden fees, so you can focus on playing rather than worrying about the upfront cost.

Quick and Reliable Delivery

Waiting weeks for your order can kill your excitement. With our streamlined delivery network, our music instrument store in Melbourne offers fast, reliable shipping Australia-wide. No matter if you’re in a capital city or a regional town, your instrument reaches you safely and quickly.

Local Store with a National Reach

We’re proud to be based in Melbourne, but our community extends across Australia. You can shop online with confidence knowing there’s a physical store and team behind the website — ready to help you in person if needed.

Shop by Instrument Category

Finding the right gear doesn’t need to be overwhelming. Our online music store makes it easy to browse by category:

Guitars & Basses

From acoustic guitars perfect for beginners and sing-alongs, to electrics designed for gigging musicians, our guitar range covers every style. Bass players will also find models that deliver powerful tones for stage and studio.

Drums & Percussion

Whether you’re building a full kit, adding new cymbals, or exploring hand percussion, our drum collection suits both aspiring drummers and seasoned professionals. Digital kits are also available for quieter practice at home.

Pro Audio & Recording Equipment

Musicians record, mix and share. Our music store in Melbourne offers a pro audio range that includes microphones, mixers, speakers, and home studio gear, helping you create professional-quality sound without leaving your room.

Keyboards & Pianos

From entry-level keyboards to full-sized digital pianos, we’ve got options for every learner, performer, or composer. Portable stage pianos are also available for musicians who take their craft on the road.

Accessories & Essentials

Strings, stands, cases, cables, tuners — the small but vital items that keep your music flowing. Stocking up on accessories ensures your practice and performance never get interrupted.

Trusted by Musicians Across Melbourne & Australia

What Our Customers Say

• “Fantastic service and great prices. My go-to music store in Melbourne now!” – John D.
• “Received my keyboard in just three days. The team even helped me set it up online—brilliant service.” – Sarah L.
• “Best range of guitars I’ve seen in one place. Helpful advice made the decision easy.” – Mike T.

Our Story

Music Factory Direct began with a simple idea — to create a place where musicians could find everything they need, backed by people who truly understand music. From our Melbourne music store, we’ve grown to serve thousands of musicians across Australia, providing both an in-store and online experience that’s personal, reliable and supportive.

Visit Us in Melbourne

While our music instrument store in Melbourne ships everywhere, nothing beats trying an instrument in person. Visit our Melbourne store to test out gear, talk to our team, and feel the difference before you buy.

Stay Connected With Us

• Follow Us on Social Media – Facebook and Instagram
• See Us – Drop into our Melbourne store and explore instruments firsthand.